Premier Foods Premier Foods’ New Flagship HQ: A Smart, Flexible Workplace Redefined The Challenge As Premier Foods prepared to establish a new flagship head office, the organisation faced the challenge of translating its evolving workplace strategy into a highly visible, real‑world environment. This was not a typical office fit‑out, but a space expected to represent the brand, support hybrid working, and function as a central hub for collaboration, training and large‑scale communication. The building needed to accommodate a wide range of use cases — from executive meetings and day‑to‑day collaboration through to live broadcasts, training sessions and company‑wide town halls — within a modern, sustainably designed environment. The risk was clear: without a carefully considered AV strategy, the technology could easily become complex to operate, difficult to support, or visually intrusive, undermining both user confidence and the quality of the space itself. BoomSpace was engaged early to work directly with Premier Foods’ senior stakeholders, shaping the AV strategy alongside the wider workplace design and delivery teams from the outset. The BoomSpace AV Solution BoomSpace approached the project as an opportunity to define a clear model for a modern, smart flagship workplace — one where communication, flexibility and brand experience could coexist without complexity. From the outset, the focus was on delivering technology that felt effortless to use while supporting the highly varied, multi‑purpose requirements of the building. Working closely with Premier Foods’ senior stakeholders, BoomSpace developed a bespoke AV strategy tailored to each area of the HQ, supported by enterprise‑grade AV installation. Spaces were designed to transition seamlessly between day‑to‑day collaboration, executive meetings, large‑scale presentations and live broadcast events, without placing additional demands on users or compromising the visual integrity of the environment. A core element of the solution was intelligent AV integration. Systems were unified through intuitive control interfaces, robust Zoom Room standardisation, integrated room and desk booking, digital signage and IPTV. These platforms were also connected with the building’s wider infrastructure, including integration with the Building Management System (BMS), supporting both operational performance and sustainability objectives without compromising reliability. Throughout the design and delivery, particular attention was paid to challenging physical conditions — including glass‑walled spaces, high ceilings, hard flooring and open collaborative areas. AV technology was intentionally discreet, preserving the HQ’s clean architectural aesthetic while remaining fully serviceable and adaptable for future change. To ensure long‑term resilience, the solution was delivered with governance, documentation and ongoing support in mind, supported by BoomCare. What BoomSpace Delivered A bespoke, enterprise‑grade AV environment delivered across Premier Foods’ new flagship headquarters Multi‑functional meeting, collaboration and broadcast‑ready spaces supporting executive meetings, training sessions and company‑wide town halls Advanced divisible room solutions enabling flexible, reconfigurable spaces that adapt to different uses throughout the day Robust Zoom Room standardisation delivering consistent, intuitive hybrid collaboration Integrated control systems providing automated management of displays, audio, cameras and room configurations Centralised room and desk booking via wall‑mounted touch panels and on‑floor kiosks A building‑wide digital signage and IPTV platform for corporate messaging, news and live content AV systems integrated with the Building Management System (BMS) to support energy efficiency and sustainability objectives Acoustic optimisation and system tuning to address glass‑walled spaces, high ceilings, hard flooring and open collaborative areas Discreet AV installation and cable management designed to preserve the HQ’s clean architectural aesthetic Detailed documentation, validation and commissioning to ensure reliability and consistency Hands‑on training and operational guidance to support confident day‑to‑day use Ongoing support and managed services through BoomCare to maintain long‑term performance and continuity The Impact The new headquarters now operates as a confident, flagship workplace — one where technology supports how people work, rather than dictating it. Teams can move seamlessly between spaces, meetings start consistently, and collaboration feels natural across day‑to‑day working, executive sessions, training and company‑wide communication. The AV environment behaves predictably, allowing users to focus on the conversation rather than the setup. For Premier Foods, this has delivered more than functional meeting rooms. The HQ now provides a flexible, future‑ready platform that supports hybrid working, reinforces brand presence, and enables large‑scale engagement without adding operational complexity. Importantly, the AV ecosystem is governed, documented and supported through BoomCare, giving Premier Foods the confidence that performance will be maintained and the environment can continue to evolve as workplace needs change. What BoomSpace delivered at our new HQ really shows their approach – thoughtful, precise, and focused on what makes AV work in the real world. The solution wasn’t just technically solid – it’s intuitive, well-integrated, and built to a very high standard. Their professionalism and attention to detail were key to the success of the new office. The systems fit perfectly with our building design and flagship environment, and with BoomCare in place, we’re confident everything will keep performing for years to come. Matt Hutchings Technical Delivery Manager, Premier Foods
